The woman behind EfikZara

Hi, I’m Zara.

American-born and raised. Nigerian roots.

An artist’s eye.
An endlessly curious mind.
A deep love for natural hair.

I’m Zara Simon-Ogan, known as EfikZara: an author, natural hair educator, professional violinist, composer, and creative entrepreneur. I bring the same care to a haircare formula that I bring to a piece of music: attention to the details, curiosity about how things work, and a desire to make something meaningful.

Here, you’ll find beautifully illustrated books to learn from, recipes to make your own, and botanical care to bring into your everyday ritual. I’m so glad you’re here.

EfikZara wearing her natural coils and a black off-the-shoulder outfit
Yours, EfikZara.AUTHOR · EDUCATOR · ARTIST

Why I create

Understanding changes the way you care.

My natural hair journey began with a change of mind. After a damaging relaxer experience, I went looking for answers and discovered women embracing their natural texture. I realized I wanted to do the same. My last relaxer was in 2008; the learning, experimenting, and rediscovering my own hair grew from there.

What started as a personal interest became something I shared on YouTube. I knew how much it meant to see someone else’s journey, and I wanted to pass that encouragement on.

My work brings the learning and the making together. Through illustrated explanations, ingredient guidance, and carefully laid-out recipes, I want to help you move from collecting ideas to understanding what you’re doing—and enjoying the process.

Thousands of digital products sold.
A growing library for people who want to understand their haircare.

Some of my most widely shared recipes have reached over one million people through YouTube and have been shared, made, and remade tens of thousands of times. My books give that learning a place to live: guidance you can open, study, and return to at your own pace.

Thoughtful enough to learn from.
Beautiful enough to keep close.

EfikZara looking over her shoulder with natural twists and a blue outfit
A little blue. A lot of personality.
EfikZara with natural twists gathered up, wearing a blue ruffled top
Natural hair, in my own way.
EfikZara seated with her natural Afro and white electric violin, wearing a vibrant blue dress
Another part of my world.MUSIC & CREATIVE WORK

Beyond the books

There’s always an artist in the room.

Music is central to my life. I’m a classically trained professional violinist and composer. I studied violin performance and music composition at West Virginia University, then earned my master’s degree in music composition at the Mannes School in New York City.

I also work across photography, retouching, cinematography, video editing, and design. I love shaping a visual world: the light, the color, the texture, and the little details that make you stop and look again. My own photographs and retouching are part of that expression, including the portraits you see here.

That creative eye runs through my work as an author and business owner, too. I’ve designed resources including my Holy Grail, Extreme Hair Growth Calendar, and Haircare Planner, and I bring that same attention to the experience of this website. For me, learning and beauty belong together.

Come explore

Find something that speaks to you.

Made with care.
Created by EfikZara.

01 / LEARN & MAKE

Learn. Mix.
Make it yours.

Explore illustrated haircare books, practical formulas, calendars, and planners made to become part of your routine.

Explore The Digital Library ↗
02 / YOUR DAILY RITUAL

Make room for your ritual.

Discover deeply concentrated botanical care, created with a proprietary, multi-step infusion process for your scalp and lengths.

Shop The Oil ↗
03 / LET’S CONNECT

Let’s make something beautiful.

For creative collaborations, website design inquiries, or a question about the collection, I’d love to hear from you.

Get In Touch ↗

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